3ESH STORY

The owner of the project is Sheikha Aisha bint Khalifa bin Mohammed bin Khalid Al Nahyan


3ESH is a project of national pride, signed by its owner, Sheikha Aisha bint Khalifa bin Mohammed bin Khalid Al Nahyan. Serving as an extension of her mother’s legacy in preserving and sharing heritage with a contemporary spirit, the project aims to document our moments, stories, and symbols in a modern way that remains deeply rooted in the land.

What sets the 3ESH project apart?


3ESH project is not merely a fashion brand; it is an Emirati youth cultural movement that bridges the gap between fashion, identity, and environmental awareness. What distinguishes us is not just the design, but the message and meaning infused into every piece we produce.

Distinctive Identity


3ESH project stands out by embedding an Emirati heritage symbol into every design, seamlessly fused with modern lines and contemporary aesthetics that align with global fashion. This vision is brought to life by a color palette inspired directly by Emirati nature—reflecting the sand, the sea, the palms, and the essence of the past. At its core, it upholds a human message: "From heritage, we live... and from authenticity, we inspire the world."

100% Emirati Designs executed by talented young men and women in the country.
100% Emirati Designs executed by talented young men and women in the country.
High-Quality Materials that are eco-friendly and sustainable in manufacturing and packaging.
High-Quality Materials that are eco-friendly and sustainable in manufacturing and packaging.
Emirati Heritage Symbols (patterns, colors, logos, proverbs, environmental symbols) with a modern design that aligns with global fashion.
Emirati Heritage Symbols (patterns, colors, logos, proverbs, environmental symbols) with a modern design that aligns with global fashion.
Connecting National Identity with Fashion, where every Hoodie becomes a piece expressing an Emirati story or value.
Connecting National Identity with Fashion, where every Hoodie becomes a piece expressing an Emirati story or value.

Design Ideas for Female Designers

Ayesha Mohamed Al Teneiji

Ayesha Mohamed Al Teneiji

Emirati Graphic Designer. Her creativity is inspired by her roots, where homeland and family are a constant source of inspiration. The design reflects authentic values and traditions, drawn from Al-Sanaa and traditional Emirati majlis culture, as a heritage passed down to future generations.
Jawaher Al Falasi

Jawaher Al Falasi

Emirati Graphic Designer. This design embodies a visual journey inspired by Emirati collective memory, where heritage symbols and elements are transformed into contemporary artworks through diverse Arabic typography and a re-interpretation of the past, reflecting a renewed identity that carries the story of a nation with a bold and balanced artistic spirit.
Maithaa Al Mazrouei

Maithaa Al Mazrouei

Emirati Graphic Designer. Inspired by the spirit of the UAE and expressed through a modern Pixel Art style, the design presents Emirati identity through a contemporary visual approach, blending authenticity and modernity to create a piece that reflects belonging with a modern taste.
Israa Abdullah Al Obeidli

Israa Abdullah Al Obeidli

Emirati Graphic Designer. A design inspired by a traditional house of the late Sheikh Zayed, embodying the beauty of the Al-Suwai'i Gazelle and its symbolism in Emirati heritage, where authenticity meets a contemporary sensibility to reflect a deep sense of identity and belonging.
Qssaid Gamal Al saqqaf

Qssaid Gamal Al saqqaf

Emirati Graphic Designer. This design reflects the features of the city of Abu Dhabi through a simple hand-drawn sketch style, highlighting architectural details with a calm artistic spirit, and translating local identity in a modern and elegant way.
Moaza Al Falasi

Moaza Al Falasi

Emirati Graphic Designer. "Aish" is not merely a fashion brand, but a young Emirati cultural movement that brings together fashion, identity, and environmental awareness. What sets "Aish" apart is not only the design, but the message and meaning carried within every piece produced.